date:Sep 05, 2013
lained.
Jif Natural has driven our overall category growth and helped solidify our leadership in peanut butter, he said. Jif To Go has delivered on our objective of providing convenience. While currently smaller in scale, new flavors and dedicated marketing support have resulted in volume growth of nearly 60% this past year and the product has great upside.
Smucker also has benefitted from taking the Jif brand beyond peanut butter. The company followed the launch of two Jif hazelnut spreads in