date:Sep 05, 2013
rning to the companys Smucker and Jif brands, Mr. Byrd said the latters growth has been spurred by the introduction of Jif Natural and Jif To Go. He said Jif Natural continues to be one of the companys fastest-growing product lines with 2013 volume increasing nearly 30%. The brand now holds a 22% share of the natural peanut butter segment, and when the brand is combined with the companys other natural peanut butter brands, Smucker now holds nearly a 50% share of the natural segment, Mr. Byrd exp