date:Sep 05, 2013
nting for roughly half of the total company new product sales. While growth rates are moderating, given the increased competition in the segment, we anticipate our K-Cup sales to grow approximately 15% this fiscal year and remain pleased with our positioning.
Mr. Byrd said expanding the product line has supported growth in single-serve coffee. With the recent introduction of two new varieties, Smucker now markets 12 K-Cups in the United States and 8 in Canada.
New avenues for Smucker, Jif
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