date:Sep 05, 2013
esents about 26% of the $8 billion at-home coffee category, up from about 6% as recently as 2011. Mr. Byrd said Smucker has strengthened its relationship with Green Mountain Coffee Roasters since becoming the companys first nationally branded partner back in 2010.
In three years, K-Cups have grown to represent 12% of our U.S. retail coffee sales, and we have contributed to the success in growing the overall Keurig system, he said. In 2013, K-Cups added nearly $290 million to our top line, accou