date:Sep 04, 2013
Unilever's Flora is to reintroduce its iconic sunflower logo as part of a 12 million bid to boost sales of the spread.
The new campaign, which was created by Adam EveDDB, launches this week with TV, print and digital activity highlighting how the sunflower oil spread can be used in food other than sandwiches.
Commenting on the Flora packaging and marketing revamp, Patty Essick, brand building director for spreads at Unilever UK, said, Were confident that this integrated campaign will enable u