date:Sep 04, 2013
British Coke bottler Coca‑Cola Enterprises Ltd (CCE) is introducing limited edition themed packs of Fanta this Halloween in a bid to help retailers drive seasonal soft drink sales.
According to CCE, Halloween is currently the third most popular spending occasion in the UK after Christmas and Easter. 'With volume of soft drinks sales increasing by 4% in the lead‑up to the occasion last year , the limited edition packs are designed to be a popular 'treat', particularly with at‑home celebration