New research confirms importance of ethylene removal in extending strawberry product life
date:Sep 03, 2013
ers to consumers). Based on current commercial roll-out ItsFresh! typically saves around 50% of in-store waste and adds a minimum of two days product life.

Simon Lee concludes: Our technology is a British innovation with the potential to make a global difference in the fresh produce industry. ItsFresh! has been shown to effectively remove ethylene throughout the whole supply chain, not only in strawberries and other berries, but also in tomatoes, avocados, stone fruit and pears. Its simplicity
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