date:Sep 03, 2013
nk made with natural fruit juice and lightly sparkling spring water, the majority of consumers, though recollecting the name, had little knowledge of the drink itself', Dragon Rouge said.
'Our challenge was therefore to dial up the bold refreshment cues and communicate Rios intrinsic taste and naturalness on the can to achieve much greater shelf impact and brand awareness and improve its potential in retail and convenience outlets'.
The design was then applied across three products including T