date:Sep 03, 2013
ging strengthens the Rio identity, increases the natural fruitiness and spring water communication, and significantly increases appetite appeal in order to tempt in new audiences to this vibrant fruit experience.
The design agency said it aimed to focus on Rios taste and ingredients, responding to research that showed consumers knew the Rio name but didnt know much about the drink itself.
'Our research highlighted that while the Rio brand was hugely motivating to loyalists as a delicious dri