date:Sep 03, 2013
Drinks company Hall Woodhouse has redesigned the packaging for its Rio brand with the help of design agency Dragon Rouge.
The drinks manufacturer invited Dragon Rouge to evolve the packaging design, refresh the proposition and enhance the brand identity for the Rio fruit crush product, which was launched 20 years ago and was 'in need of a brand refresh', according to the design agency.
Commenting on the redesign, Marie-Therese Cassidy, Creative Director at Dragon said, Our new refreshed packa