date:Sep 03, 2013
the average Australian to spend more than $200 per week on groceries and 20 per cent more likely to try new food types. Fresh readers were usually between 25 and 49 years old.
Nearly 8 out of 10 (78.2 per cent) of Fresh readers said they love to cook, well above the national average of 62.4 per cent.
Besides being prolific grocery spenders, Fresh readers were often the first among their friends to try new brands available in the supermarket (51 per cent more likely than the average Australian)