date:Sep 02, 2013
fresh mackerel on display was no longer labelled as MSC certified. The answer was that they [the staff] hadnt realized that it had changed!
The aims of the MSC and now also the ASC should be applauded. But the presence of their logos is certainly not the be-all and end-all to selling seafood as some of the organizations officials would have us believe.
Taste and perceived value for money are still the major factors in persuading customers to part with their money.