date:Sep 02, 2013
ion of Plum Organics, an Emeryville, Calif.-based maker of foods and snacks for babies, toddlers and children, for an undisclosed amount.
Plum Organics gives us a growth platform in the premium organic segment of the $2 billion U.S. baby food category, a segment that grew at an average annual rate of 43% from 2010 to 2012, Ms. Morrison said. With the No. 2 share in the organic baby food category, Plum Organics also gives us access to millennial parents for whom organic nutrition is a high prior