date:Jun 28, 2012
Thats according to David Jago, director of innovation and insight at Mintel. Speaking at a presentation on the Changing face of natural at the IFT Annual Meeting Food Expo 2012 in Las Vegas, Jago said:Claim free may be a trend for the future toward products with clear benefits that dont need to be supported by complex front of pack claims.
Jago and Lynn Dornblaser, director, consumer product group trend insight research consultancy, gave the presentation jointly, singling out several example