date:Jun 28, 2012
he medium to long-term. Its time to be directly present in Africa to activate our key strategic brands, and next year we plan to invest in brand growth in these markets.
In five years time, in terms of profit, Im not sure things will change a lot. But we want to significantly improve the presence of our brands and their awareness, image and equity among consumers.
PR sees a real opportunity in the standard spirits segment among emerging and young consumers, and believes successful South Africa