Pernod Ricard grabs African growth passport with new regional subsidiaries
date:Jun 28, 2012
t promising market in the region, although it is a very difficult market to penetrate,he added.

Huge growth potential

Given PRs prediction that Eastern Europe could overtake Western Europe in profit terms within five years, Nomura analyst Ian Shackleton asked how quickly the African business 10% market share, 17% globally for PR, net sales up 13.7% in the nine months to March 2012, could grow?

Lacassagne said:We are an early stage of development where we see huge potential, but probably in t
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