Pernod Ricard grabs African growth passport with new regional subsidiaries
date:Jun 28, 2012
Laurent Lacassagne, chairman and CEO, Pernod Ricard Europe revealed the news during an analyst presentation this week, where he noted that Africa now accounts for 5% of divisional profits, but described it asan untouched continent where things are very open today.

This year we plan to open four distribution companies. In Kenya (opened on June 1), Angola in early September and Morocco,Lacassagne said.

In H2 2012 we plan to take more direct control of our operation in Nigeria, probably the mos
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