date:Jun 28, 2012
als category for the 52 weeks to February 18 2012, Robinsons sales fell 0.5% to ₤205.4m, while own label sales rose 5% to ₤135m; Ribena sales fell 0.6% to ₤57.7m while Vimto was the real winner up 13.6% to ₤29.5m.
Discussing Britvics interim results in March, Investec said the board confessed that it had mismanaged the double concentrate launch, with timing out of kilter with launches and consumers struggling to understand the concept of a smaller bottle for a higher price.
Although manag