Campbell seeks boost for beverage business
date:Aug 29, 2013
arieties, strawberry lemonade and cranberry raspberry, to the line next year.

Overcoming declines in penetration

Mark Alexander, president of Campbell North America, dove deeper into challenges facing the companys beverage business during the analyst meeting.

He said the companys V8 100% vegetable juice and core V8 V-Fusion businesses suffered declines in household penetration as consumers switched to alternatives to shelf stable juices, such as super premium refrigerated beverages. He add
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