Campbell seeks boost for beverage business
date:Aug 29, 2013
g, promotion and pricing. We will aggressively manage cost to strengthen our margins. We will accelerate consumer-focused innovation.

For example, with the upcoming launch of V8 V-Fusion Refreshers, were providing a lighter fruit and vegetable beverage with a crisper, cleaner taste. And across our beverage business, we will continue to expand availability in faster-growing channels, increasing distribution, variety and innovation.

Despite the competition in shelf stable beverages, Ms. Morris
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