Campbell seeks boost for beverage business
date:Aug 29, 2013
n. But in recent years, shelf stable juice has faced intensified competition from a proliferation of specialty beverages, including the dynamic growth of packaged fresh juices, both in the perimeter of the grocery store and in away-from-home channels.

Ms. Morrison said consumers now have an abundance of beverage choices in addition to shelf stable products in the center store, and although Campbell has held its market share, she is disappointed with the performance of the beverage business, bu
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