Campbell seeks boost for beverage business
date:Aug 29, 2013
ive.

Another opportunity for growth is in the grab-and-go sections of existing grocery stores and mass merchandise customers.

We traditionally merchandised in the produce area of the grocery store, but we have test results that suggest our products make a healthy alternative to many other beverages in the customer checkout lanes, he said. When youre in a checkout lane and you want something healthy other than a diet soda or water, there tends to not be a lot of variety there.

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