date:Aug 29, 2013
unn, president of Bolthouse Farms, said during the July 24 analyst meeting. We execute against a three-package strategy with our 15-oz bottle serving as a single serve, and then we have two larger multi-serve packages, 32- and 52-oz bottles, which are more value oriented.
We use single-serve to drive trial and then move people up into larger packages to deliver more value. Value is a key barrier. If you think about the last 10 years, to expand at household penetration and consumption, this was