date:Aug 29, 2013
everages in fiscal 14.
The core consumers of our V8 100% vegetable juice are baby boomers, who are young at heart and love the taste of V8, and are trying to make better decisions about their health. We improved the taste of our original 100% juice last January, and well do the same for the other products in the range next year.
Well support the brand with appropriate merchandising, and were making packaging changes that will both drive down costs, as well as enhance the product image on the