date:Aug 29, 2013
When Denise Morrison was named chief executive officer of The Campbell Soup Co. in June 2011, she identified three growth strategies she planned to pursue to build a global food company with superior consumer brand value.
First, the company needed to stabilize and then profitably grow North America soup and simple meals. The initiative has been achieved through improved execution and optimization of all drivers of demand. In a July 24 presentation as part of the companys annual analyst meeting