date:Aug 29, 2013
4500 to 5000 SKUs - adjusted to suit current trends and customer needs - and a new online shop logo.
The campaign is to be accompanied by an innovative print campaign, with 400 billboards as well as virtual store shelves in public concourses.
Currently online shopping is only available to customers in Vienna, but in three years time it will be possible in every Austrian province. According to Hornsteiner, the service is to be extended to Graz and Linz next year.
The retailer currently suppli