date:Aug 29, 2013
Austrian retailer Billa is to strengthen its online grocery presence with a new smartphone app and an extensive billboard campaign.
Commenting at the launch of the new online stores at Billa HUB Vienna, Billa CEO Volker Hornsteiner said, Although such services have yet a low share of total sales, but a high growth and high value revenue per purchase. This significant increase once again confirms the importance of this new area.
Some of the revamp efforts include an increased product range from