date:Aug 29, 2013
s down 15 places to 84th; and Benecol is down 12 places to 94th.
When weighing up leading brands performance, its important to note, as well, that its not all about price, says Mooney. Premium products are selling very well in certain categories. For example, the yoghurt category is actually declining, but luxury yoghurt is growing by 9%. For brands competing in that marketplace, you have to be able to hit all those consumer touchpoints.
Another interesting one is single serve premium cat food