date:Aug 29, 2013
its closest rival, Tropicana.
Yoghurt brand Muller rises six places to 20th, with Glenisk, another popular yoghurt brand, rising 13 places to 39th. Interestingly, while Muller and Glenisk both posted gains, Danone, the leading brand in the category, dropped two places, to 10th.
Other eye-openers include Pringles, up 11 places to 34th following the brands high profile takeover by Kelloggs last year. The brand is actually the strongest performing in the Kelloggs portfolio, ahead of Special K (7