date:Aug 29, 2013
verall market, ad spend in traditional media has declined a little bit, she explains.
The brands that have been most successful are the ones that have continued to maintain spend, but have also combined that with promotions, new product development and in-store engagement.
There's no set formula: some brands are doing a bit of everything in order to come out as a winner; others rely on word of mouth and product quality to gain a foothold.
The grocery category that is represented most in the C