date:Aug 29, 2013
ber One off-trade alcohol brand, Blossom Hill is Irelands leading wine brand, Smirnoff is Irelands top spirit, and Silk Cut holds on to its position as Irelands leading tobacco brand.
According to Maureen Mooney, Commercial Director, Nielsen, while big brands traditionally rely on advertising to communicate their brand identity, those at the top increasingly need to be savvier about how they engage with consumers.
Ad spend is a major part of the success of many brands, but if you look at the o