date:Aug 28, 2013
Tesco is offering shoppers the chance to have their face on a pack of spuds with a new initiative across its Fresh Easy-branded Parmentier Potatoes.
Developed with potato supplierBranston, the packs invite shoppers to upload a photo of themselves, their family orfriends enjoying the potatoes, onto a dedicated website.
The best photos will be selected for an online gallery and will be printed on packs of the prepared potatoes, which will be sold at stores nationwide.
Tesco hoped the initiativ