Higher costs weigh on General Mills earnings
date:Jun 28, 2012
icer. In addition, slow economic recovery kept many consumer budgets under pressure. In this environment we took strategic actions that increased our worldwide sales base and strengthened our portfolio. In particular, we increased advertising and media investment on our base business, we sustained a high level of new-product activity worldwide and we made several acquisitions that expand our participation in fast-growing food categories and emerging markets.
The U.S. Retail segment had an operat
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