date:Jun 28, 2012
re is expected to grow to about 19%. As a result, the study noted that food-at-home spending by millennials may increase by $50 billion annually through 2020.
By contrast, the baby boomer generation will fall to below 20% of the population by 2020, and as a result, food-at-home spending by the group may fall by as much as $15 billion per year through 2020.
Millennials clearly present significant challenges, and food makers and traditional grocery retailers need to start making changes now to add