date:Aug 27, 2013
D and Summer Crisp will continue to keep the brand top of mind and stretch the brand to reach more consumers, she said.
The Canadian Club Premium RTD will be mixed with a less sweet ginger ale, to create a drier, smoother taste, which the Company said will appeal consumers who have traditionally favoured imported and craft beer. The packaging details the history of Canadian Club, featuring period imagery of bootlegged product from legal distilleries in Canada, smuggled into Prohibition-era US.