date:Aug 27, 2013
efreshing alternative to imported and craft beer.
According to the Company, the Canadian Club Summer Crisp is ideal for consumers who are after a lighter and less sweet beverage. It said the packaging of the product, a clear bottle, and the dry taste are designed to convert consumers who have traditionally chosen summer-style beers or cider.
The Company said it has made significant inroads into expanding the category through its existing RTD offering and believes that adding a premium offering