date:Aug 27, 2013
edrahita, speaking at a press conference in Bogota alongside Schultz.
Starbucks said its research suggests the cost of the chain's beverages, known for being relatively expensive around the world, won't deter consumers. The company declined to reveal its Colombia pricing, citing competitiveness.
Schultz said Starbucks would not undercut the country's farmer-owned Juan Valdez chain and probably charge a little more to create Starbucks home-from-home lounge environment. He emphasized the company