date:Aug 26, 2013
ect REV to be in that range, he added that he would not put that as the ceiling.
We just have to see what consumers reactions are to the items, he said. We think over time, assuming the initial REV wraps connect as well with consumers as we think they can, that this can be a platform for other types of products that are more oriented toward a younger audience, toward on-the-go, immediate consumption-type items.
So we could have a very significant franchise in this.