Hormel pleased with early response to REV branded snack wraps
date:Aug 26, 2013
really in a solid shape in terms of all commodity volume.

We are in the 70% to 80% of the U.S. that has accepted the item, and most of those stores are actively scanning it, Mr. Ettinger said. He added most retailers are selling between 6 and 8 of the varieties. Four additional varieties are set to debut later this fall and winter.

Mr. Ettinger said some of Hormels better new product franchises have been in the $50 million to $100 million sales range, and while he said its fair to at least exp
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