date:Aug 26, 2013
nce and online - the Co-op had woken up to the fact that one size does not fit all.
You need to be multichannel and multi-format if you want to be in tune with the challenging lives people have, he said.
Murells acknowledged that the retailer had 'taken its time' to go online, but said that this had given the supermarket a chance to learn from its rivals. The move is also expected to increase the retailer's appeal to the younger demographic, the 18-25 year-old shopper with which the Co-op has