date:Aug 22, 2013
Walmart-owned UK retailer Asda has begun rollout of a 180-strong private label range for children, called 'Chosen By Kids'.
The range, an extension of Asda's 'Chosen By You' product line, offers golden syrup-flavoured porridge pots, mini tomato wraps, snacks and microwaveable ready-meals, including a spaghetti and meatball meal containing so-called 'hidden vegetables'.
According to Asda, the range was blind taste-tested by thousands of children and complies with HFSS (High Fat, Salt and Sugar)