Israeli pitaya will soon be in the air
date:Aug 21, 2013
roughout the continent. For now, though, Niva thinks they have a good niche market for their fruit.




Harvesting pitaya requires lots of manual labor, so it's an expensive item that not many people grow, said Niva. The ones who do grow it specialize in pitaya, and they're anticipating nice yields, so it will likely be a normal season. She's wary of the fruit taking off too soon, as more product on the market would bring down prices and could lead to a situation where growers have to grow more
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