date:Aug 21, 2013
Some consumers may be familiar with a product that's similar to our pitaya but that's really a lesser product, said Niva, referring to dragon fruit from Asia. So we need to gain the trust of people by having them try our pitaya and seeing that it's much different than what they might have tried before. Niva is hopeful that more people will try Israeli pitaya, and she points to mangos and avocados as products with which European consumers were not familiar but are now mainstays in supermarkets th