United Supermarkets changing name as part of strategic branding initiative
date:Aug 21, 2013
know who we are and what we stand for. We have to make sure we offer our guests things that are relevant to them and their shopping needs.

The branding initiatives will not affect the company's commitment to Ultimate Service, part of the bedrock on which The United Family has built its reputation over the past nine-plus decades.

Our brands will always stand for 'Ultimate Service,' Taylor said in the press release. However, 'Ultimate Service' can mean different things to different people. It c
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