United Supermarkets changing name as part of strategic branding initiative
date:Aug 21, 2013
e more distinct and consistent brand identities so we stay relevant to current and future guests.

The clearer we are about who we are and what we offer, the better we can stand apart from other grocery retailers, Schierbaum added. The brand work and the resulting changes are currently being rolled out in all our markets throughout Texas.

The first visible signs of the brand initiative are the newly redesigned logos. Market Street was introduced at the Jan. 9 opening of new location in Lubbock
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