date:Aug 21, 2013
United Supermarkets LLC announced a name change for the parent company as the result of a strategic branding initiative for the entire organization.
Moving forward, United Supermarkets LLC will be known as The United Family, reflecting the company's multiple store brands as well as its rich family history.
As part of the branding initiative, The United Family has formed an internal Brand Stewardship Committee to help define, articulate and document the organization's brand portfolio, which con