date:Aug 21, 2013
designing the packaging the main requirement was that it should stand out on the shelf and be unique. Bright colours were chosen to catch the eye of consumers, the packs also have activities and brain teasers for kids. There is also a website www.fruit-burst.co.uk which has lots competitions, activities and games for children and is an extension of the packaging.
Christou states that there was a gap in the UK market for a new fruit drink, In the UK, the ambient kids juice drink fixture is domi