Del Monte's Fruit Burst finds gap in UK juice market
date:Aug 21, 2013
rning and gives stamina to growing brains. The products also have no added sugar which is high on a parents list of important attributes for a juice drink.

Dennis Christou, VP of Marketing at Del Monte in North America, explains, In order to appeal to this target market, we undertook some research online and also with a school who tasted all the products and rated a range of design options for the packaging. From this and the online research, the final flavours were developed and packaged.

In
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