Low-alcohol wines set to boom?
date:Aug 20, 2013
ll of the big four U.K. supermarkets Tesco, Asda, Sainsbury's and Morrisons signed up to the Public Health Responsibility Deal, and have reported strong demand for their low-alcohol wines. Sainsbury's, for instance, said sales of what it calls lighter alcohol wines were up 14 percent over the last year, and are expected to double by 2020.

Surprising origins

In fact, the very first production of low-alcohol wines was driven by these supermarkets and other big retailers, according to Richard H
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