British supermarkets to become more transparent
date:Aug 20, 2013
tain foods when in reality they can often pay more than they would before the special offers were introduced. In fact, some newspapers have been making a feature of printing details of promotions sent in by readers where a bargain is not what it seems when carefully scrutinized.

Retailers in the U.K. are already required by law to display on their shelves not just the price at which a product is offered for sale, but also the unit price of the food or drink inside the pack. The unit price is to
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